The consequences of the sexualization of girls
Posted in Uncategorized on March 30th, 2011 by ninjaclectic – Be the first to comment—
A blog I’ve been following for a while (run by a communications prof out in Washington State) recently linked to this executive summary of an APA report on the sexualization of girls while discussing media consumption among adolescents:
…evidence…points to the social, psychological, and ecological harm caused by massive exposure to a steady stream of expertly-crafted messages designed to influence behavior by manipulating emotions. Consider, for example, the American Psychological Association’s report on the sexualization of girls, or the American Academy of Pediatrics statement on media impacts and the need for media literacy education.
In a section called “Cognitive and Emotional Consequences,” the APA report summary discusses a study with very disturbing implications in terms of the sexualization of women (Frederickson et al, 1998):
While alone in a dressing room, college students were asked to try on and evaluate either a swimsuit or a sweater. While they waited for 10 minutes wearing the garment, they completed a math test. The results revealed that young women in swimsuits performed significantly worse on the math problems than did those wearing sweaters. No differences were found for young men. In other words, thinking about the body and comparing it to sexualized cultural ideals disrupted mental capacity.
That sexualization disrupts mental capacity was not surprising…but I was a little surprised that the effects appear to be so strong when one is perfectly alone.
As objectification theory posits, “girls and women are typically acculturated to internalize an observer’s perspective as a primary view of their physical selves” (Frederickson & Roberts, 1997).
Interestingly, the dressing room study concludes that the costs of the sexualization of women are in no way limited to women:
The consequences of the cultural practices of sexually objectifying women’s bodies are not limited to problems for girls and women. Men are also negatively affected, in ways they may not even realize. For instance, across a series of experiments, Kenrick and colleagues have shown that men exposed to pictures of highly attractive women view the women with whom they are romantically involved as less attractive (Kenrick, Gutierres, & Goldberg, 1989) and their romantic relationships as less satisfying and less committed (Kenrick, Neuberg, Zierk, & Krones, 1994).
These findings prove very interesting in light of ongoing conversations about how men are becoming less willing to take on responsibility, whether in terms of their professional or romantic lives.
I wonder if the ubiquitous sexualization of females might be a contributing factor.
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References:
Fredrickson, B. , Noll, S. , Roberts, T. , Quinn, D. , & Twenge, J. (1998). That swimsuit becomes you: Sex differences in self-objectification, restrained eating, and math performance. Journal of Personality & Social Psychology, 75(1), 269-283.
Fredrickson, B. , & Roberts, T. (1997). Objectification theory. Psychology of Women Quarterly, 21(2), 173-206.
Links:
Report of the APA Task Force on the Sexualization of Girls
New Discoveries Suggest That Sexual Objectification Is More Damaging to Women Than You Might Think